Corporate Identity and Marketing Strategy for ON PAPER, festival dedicated to graphic design and illustration in print taking place in Norwich, UK.
For the Festival I designed the entire corporate identity and marketing strategy.
My job also consisted of designing all the printed materials for the event (banners, posters, flyers, business cards, stickers, merchandising, etc.) plus all the web assets for social media and social networking, from static images to animated GIFs.
The way I structured the Campaign resulted in almost 5.000 likes and followers on the Facebook page in just a few months, 46 exhibitors taking part in the Market coming from all over Europe and the UK and over 2.000 people attending the actual event. All this achieved with a very small marketing budget.